Powerful Presentations to International Audiences

3 days

“Do I use a joke? Will they find it funny?"

"How much detail and how much preamble?"

"Rhetoric or understated – what is the right style for my audience?”

High quality presentation skills are essential
for modern managers and professionals.

Purpose of this course

This advanced presentation skills workshop enables experienced presenters to enhance their performance as they work in an international world. Outstanding communicators build high quality rapport with their audience by increasing the similarities they share. They ensure that their message is delivered in a way that is most appropriate for their audience. English is a common international language that is used in very different ways by different nationalities. Understanding the differences and practicing adapting to new ways will increase participant’s effectiveness. This practical workshop also helps you to refine your style through video-recorded presentations and personal feedback.

Who should attend?

This workshop is for anyone who makes business presentations to international audiences. It will benefit those making a sales presentation or progress report, proposing a new project or introducing a system change. It is for people who need to communicate successfully with people from other cultures whether they are American, German, French, Japanese or Finnish – or anything else.

You will learn to:

  • Recognise the different perspectives of international audiences
  • Describe the ways in which cultures vary
  • Anticipate people’s natural thinking preferences
  • Recognise the differences in structure and pace of presentations and dialogue
  • Adapt your presentation to suit the audience
  • Improve your general presentation technique

Content

Understanding People

  • How people hear differently
  • Different perception, different filters
  • Effect of variation in personality type
  • Influence strategies
  • Thinking Styles

Understanding Cultures

  • Source and effect of national or regional culture
  • The CRATUS Model - a tool for examining cultures
  • Know your audience’s intrinsic emphasis

Reading Social Norms

  • Ways in which people do business
  • Meeting structures
  • Time allocation
  • Listening vs. talking – using and understanding silence
  • Discussion and disagreement

Humour across Borders

  • Everyone laughs at something or someone
  • Senses of humour
  • Use of humour in presentations

Structure the Presentation

  • Different messages for different cultures
  • Mind-mapping and storyboarding
  • Brain-friendly presentation
  • Sequence, flow and pace
  • Presentation style
  • Achieving your desired results

Use of Language

  • English as she is spoken
  • International language
  • Use of audience’s native language
  • Jargon Alert!

Body Language

  • Use and meaning of Gestures
  • Reading the audience
  • Openness and integrity
  • Eye contact and rapport

Practical Presentations

  • Prepare and deliver short presentations
  • Video recorded for detailed scrutiny
  • Individual feedback and coaching